I am putting of my new industry blog until next week.
My goodness what a September we have had. The huge flooding after last year’s fires has caused absolute loss for so many people.
Just a few numbers: 10 people confirmed dead. Colorado’s Office of Emergency Management puts the number of destroyed homes at 1,882 and another 968 business that were damaged or destroyed. Approximately two-hundred miles of state highways and roads and around 50 bridges have also been damaged in the floods. Mostly destroyed.
It has made me start to think about what I do for a living and what I get to see. In the last month I have photographed 2 homes that are $18,000,000 (yes there are 8 figures there) plus homes as well as 4 “condominiums” each at a price of over $3,000,000. As I walk through these colossal mansions with more technology than NASA, I cannot help to wonder if any of these people have any idea of what is happening in the world around them. I am all for people living life to the fullest! After all, my new favorite quote after my little, and I mean little bout with cancer is “You only live once, but if you do it right, once is enough.” -Joe Lewis.
I am hoping that these people have as big of hearts as wallets. I hope they are giving. Giving anywhere — in their communities or around the world, to groups or individuals. I hope any of you reading this are doing the same.
I am playing in a charity golf event on Monday the 21st in Fort Collins Colorado. One of our local Philanthropists is currently matching every dollar up to $750,000. 100 % of all the money raised will go directly to the flood victims in northern Colorado to help the daunting task of rebuilding.
I would like to ask for your help… Any money donated to my team will be matched and donated. Simply go to PayPal.com login and send money to email@example.com and I will write a check in addition to mine for the victims.
If you are more comfortable sending it directly to the fund you can go here: https://www.mycommunityfoundationnc.org/flood.
Every dollar helps. So if you are so inclined….
It is quite simple. You will own these images and they are unique to you. You will not see your images anywhere else. Photographs taken specifically for you will provide images of your specific product and your people doing what they do on site at your facility.
Stock photography has been overused. Most consumers today assume images of people, random objects or scenery are purchased as stock imagery. This creates a generic aspect to a project. Using inexpensive stock images can do more damage to your company by cheapening your brand.
When you hire a photographer to take the images of your people or product it creates a more personal image. You are not just paying for an image, you are investing in the photographer and art directors artistic vision and expertise to produce images that express your message.
The ability to create an artistic direction of your images will compliment the design of the website/printed piece and take the final product to a higher level. This enables the photographer and designer to work together to achieve a cohesive look for the project.
In the case of stock photography, the designer can spend hours searching for an image that can be made to work into the design but that requires sacrifice. The designer either has to rework the design to accommodate aspects of the stock image or has to make concessions in the photograph to work it into the existing design direction.
In most cases, you can have custom images produced for the same amount of time, money and effort it takes to search for and purchase a stock image. Plus we go back to the personalization aspect.
The added benefit to creating images under art direction for your project is that the customer will have the sense that all this was created as a total concept rather than pieces and parts pulled together. This allows the designer much more freedom in the design because the images have been created in regards to the established composition, color and style.
This can be the difference between you and your competitors.